Ready to move past vanity metrics and understand what really drives growth? Choosing from the best social media analytics tools isn't just about tracking likes and followers; it's about decoding audience behavior, proving ROI, and making data-backed decisions that sharpen your entire marketing strategy.
But with dozens of platforms promising the moon, how do you find the one that actually fits your specific needs, budget, and team size? We've done the heavy lifting for you. Before diving in, if you need a refresher on the basics, understanding What Is Social Media Analytics is a great starting point for grasping its fundamental role.
This guide cuts through the noise, offering a no-nonsense breakdown of the top platforms available today. We'll dive into practical use cases, honest limitations, and key features to help you find the perfect fit. Each entry includes direct links and screenshots to give you a clear view of the user experience. Whether you're a freelancer managing a single brand or an agency juggling dozens of clients, let's find the tool that turns your social data into your biggest competitive advantage.
1. RedactAI
RedactAI takes a unique, hyper-personalized approach to LinkedIn content creation and analysis, positioning it as a standout choice among the best social media analytics tools for professionals focused on personal branding. Instead of offering generic analytics, it builds a custom AI model based on your specific LinkedIn profile, past posts, and personal experiences. This allows it to generate incredibly authentic post drafts that perfectly mirror your unique tone and expertise.
It's a game-changer for consultants, executives, and marketing agencies who need to maintain a consistent, high-quality presence without spending hours on content creation. The platform moves beyond simple metrics, focusing on the quality and authenticity of content as the primary drivers of engagement.
Why RedactAI Ranks #1
What sets RedactAI apart is its deep learning capability. It doesn’t just suggest content; it learns to be you. By analyzing your entire digital footprint on LinkedIn, it ensures every AI-generated post feels handwritten, building genuine connections with your audience. This focus on qualitative performance, combined with forthcoming analytics, provides a more strategic path to growth.
Key Takeaway: RedactAI is more than a content generator; it's a strategic partner for personal branding that masters your voice to deliver authentic, high-impact LinkedIn content.
Features & User Experience
- Personalized AI Model: Creates content that is 100% in your voice and style.
- Rapid Draft Generation: Turns simple keywords into multiple, ready-to-publish post drafts in seconds.
- Inspiration Hub: Overcomes writer’s block with live viral post examples and niche-specific ideas.
- Integrated Optimization: Offers content scheduling and analytics to refine your posting strategy (features are currently rolling out).
Pricing: Starts with a free plan; no credit card required. Subscription options are available after signup.
Best for: Individual professionals, marketing agencies, and freelancers dedicated to building a powerful personal brand on LinkedIn.
Website: https://redactai.io
2. Sprout Social
Sprout Social is a powerhouse, moving beyond simple analytics to offer a complete social media management suite. It's designed for teams that need to handle everything from publishing and engagement to deep-dive reporting in one unified platform. This makes it one of the best social media analytics tools for organizations looking to scale their social strategy without juggling multiple disconnected apps.
Its strength lies in its customizable, presentation-ready reports. You can track everything from post performance and audience growth to competitive benchmarks and paid campaign results, all within a clean, intuitive interface. Sprout allows you to drill down into specific metrics, using tags to categorize content and measure the success of different campaigns or content pillars.
Why It Makes the List
Sprout Social is enterprise-ready and built for collaboration. The platform includes approval workflows and task assignments, ensuring brand consistency even with large teams. While it’s a premium tool, its robust feature set justifies the investment for businesses serious about social ROI. Mastering its reporting features can offer invaluable insights, so it's worth exploring their guides to really understand how to measure content performance.
- Best for: Growing teams and enterprises needing a scalable, all-in-one solution.
- Standout Feature: The Report Builder offers incredible flexibility for creating custom analytics dashboards and reports tailored to specific business goals.
- Pricing: Starts at $249/month per user. A 30-day free trial is available.
- Website: https://sproutsocial.com
Pros:
- Comprehensive suite covering publishing, engagement, and analytics.
- Excellent for team collaboration with built-in workflows.
- Deeply customizable and presentation-ready reporting.
Cons:
- Pricing is per user, which can become costly for larger teams.
- Advanced features like social listening are premium add-ons.
3. Hootsuite
Hootsuite is one of the most established names in social media management, offering a comprehensive platform that bundles analytics with publishing, monitoring, and engagement tools. It serves as an all-in-one command center, making it a strong contender among the best social media analytics tools for teams that want a single hub for all their social activities. Its analytics are straightforward, providing clear, templated reports that track key performance indicators without overwhelming users.
The platform excels at providing a holistic view of your social presence, integrating features like a unified inbox and best-time-to-post recommendations. For those looking to streamline their workflow, Hootsuite’s AI-powered tools, like OwlyWriter AI, can help generate content ideas and captions, bridging the gap between analytics insights and content creation.
Why It Makes the List
Hootsuite's mature ecosystem and extensive training resources make it highly accessible, especially for those new to dedicated social media tools. While its most powerful analytics are reserved for higher-tier plans, the core offering is robust enough for many businesses to track performance and benchmark against competitors. It's a widely adopted platform that has perfected the art of centralizing social media tasks, and its automation capabilities are a significant time-saver, which is a key benefit explored in many social media automation tools.
- Best for: Small to mid-sized teams looking for a proven, all-in-one management and analytics platform.
- Standout Feature: The "Best Time to Publish" feature uses data to automatically schedule posts for maximum engagement, taking the guesswork out of your content strategy.
- Pricing: Starts at $99/month. A 30-day free trial is available.
- Website: https://hootsuite.com
Pros:
- A mature, widely adopted platform with extensive training resources.
- Combines publishing, engagement, and analytics in one dashboard.
- Offers a generous 30-day free trial to test its features.
Cons:
- Advanced analytics and reporting are locked behind more expensive plans.
- Per-user pricing can get costly as your team grows.
4. Brandwatch
Brandwatch is an enterprise-grade consumer intelligence platform that treats social media not just as a channel, but as a massive, real-time focus group. It moves beyond standard metrics to offer powerful social listening and AI-driven insights, allowing brands to understand public perception, track trends, and analyze conversations at a global scale. This makes it one of the best social media analytics tools for organizations that need to tap into the "why" behind their data.
Its core strength lies in its vast data coverage and the ability to dissect conversations with incredible granularity. You can monitor brand health, identify market opportunities, and manage potential crises before they escalate. The platform's customizable dashboards bring together data from social media, reviews, forums, and blogs, providing a holistic view of your brand’s digital footprint.
Why It Makes the List
Brandwatch earns its spot for its sheer power in consumer intelligence and social listening. It's built for large, complex organizations that require deep, actionable insights to inform major business decisions, from product development to strategic communications. While its complexity and cost put it out of reach for smaller businesses, its end-to-end suite provides unmatched depth for those who can leverage it.
- Best for: Large enterprises and agencies needing deep consumer intelligence and social listening.
- Standout Feature: The AI-powered insights that automatically identify trends, sentiment shifts, and key themes from millions of online conversations.
- Pricing: Custom pricing available upon request; not publicly listed.
- Website: https://brandwatch.com
Pros:
- Extremely powerful and deep social listening and benchmarking capabilities.
- AI-driven analysis provides actionable insights from huge datasets.
- Comprehensive suite covering research, management, and influencer marketing.
Cons:
- High total cost of ownership makes it unsuitable for smaller businesses.
- The platform can be complex and may require dedicated training to master.
5. Talkwalker
Talkwalker moves beyond standard social media analytics into the realm of full-scale consumer intelligence. It’s a powerhouse for enterprises looking to monitor conversations not just on social media, but across a vast digital landscape including news sites, blogs, forums, and review sites. With data from over 150 million sources and multilingual coverage, it’s designed for global brands that need a deep understanding of market trends and brand perception.
The platform excels at turning massive data sets into actionable insights using advanced AI. Talkwalker can identify consumer sentiment, key themes, and even visual trends within images and videos. This makes it one of the best social media analytics tools for organizations that prioritize comprehensive social listening and competitive intelligence on a global scale.
Why It Makes the List
Talkwalker is built for deep strategic insights rather than just day-to-day management. Its strength is providing a holistic view of your brand’s digital footprint and the conversations surrounding it. The tailored onboarding and strategy support ensure that large teams can extract maximum value, while features like unlimited users on its plans make it scalable for large corporations without incurring per-seat costs.
- Best for: Global enterprises needing comprehensive consumer intelligence and multi-language social listening.
- Standout Feature: Its Blue Silk™ AI technology provides advanced insights like image and video analytics, sentiment analysis, and trend forecasting across 30+ social platforms.
- Pricing: No public pricing. Plans are quote-based and typically involve annual contracts.
- Website: https://www.talkwalker.com
Pros:
- Extensive data coverage from social, news, forums, and more.
- Tailored onboarding and dedicated strategy support.
- Excellent for global brands needing multi-region consumer intelligence.
Cons:
- Pricing is not transparent and requires a custom quote.
- Primarily focused on analytics and listening, less on publishing.
- Higher budget requirements make it less suitable for smaller businesses.
6. Meltwater
Meltwater is an enterprise-grade media intelligence platform that extends far beyond typical social media analytics. It unifies social listening, PR monitoring, influencer marketing, and competitor benchmarking into a single, cohesive environment. This makes it one of the best social media analytics tools for large organizations aiming to understand their brand's entire digital footprint, from social conversations to major news coverage, all in one place.
Its power lies in its global data coverage and ability to process vast amounts of information from social media, blogs, podcasts, and online news. Meltwater excels at providing a holistic view of brand health, campaign impact, and market trends, making it ideal for corporate communications and PR teams who need to connect social performance with broader media narratives.
Why It Makes the List
Meltwater is built for the enterprise. It bundles media and social analytics into powerful suites and offers managed services for complex deployments, ensuring that large teams can get the most out of the platform. The strong support and training programs help organizations scale their media intelligence efforts effectively. While its price point reflects its enterprise focus, the investment provides an unparalleled level of insight into a brand's public perception.
- Best for: Large enterprises and corporate communications teams needing a unified PR and social analytics solution.
- Standout Feature: The integration of traditional media monitoring with social listening provides a complete 360-degree view of brand presence.
- Pricing: Custom pricing based on needs. Contracts are typically annual and in the five-figure range.
- Website: https://www.meltwater.com
Pros:
- Combines social media, PR, and news monitoring in one platform.
- Excellent for large organizations with global monitoring needs.
- Strong customer support, training, and managed service options.
Cons:
- Pricing is not publicly listed and can be a significant investment.
- The extensive feature set may be overly complex for small to medium-sized businesses.
7. Emplifi (Social Marketing Cloud)
Emplifi is an enterprise-level platform that delivers a unified approach to social media marketing, commerce, and customer care. Its Social Marketing Cloud is a comprehensive solution for large organizations needing to manage publishing, community engagement, and deep analytics across numerous brands and profiles. It’s one of the best social media analytics tools for businesses that want to connect social performance directly to broader customer experience metrics.
The platform excels at providing in-depth analytics and competitive benchmarking. With centralized dashboards, teams can instantly compare their performance against competitors, track industry trends, and generate one-click reports that distill complex data into clear, actionable insights. Its capabilities extend into social listening, user-generated content, and influencer management, offering a 360-degree view of your social ecosystem.
Why It Makes the List
Emplifi stands out for its enterprise-friendly footprint and its focus on integrating social media into the entire customer journey. The platform is built for global teams managing complex brand structures, providing robust tools to ensure consistency and measure impact at scale. While you’ll need to book a demo for pricing, the depth of its analytics and benchmarking features makes it a powerful contender for large corporations.
- Best for: Large enterprises and global brands needing a unified social marketing and customer experience platform.
- Standout Feature: One-click competitive benchmarking that provides instant head-to-head comparisons and industry-wide context.
- Pricing: Custom pricing available upon request through a demo.
- Website: https://emplifi.io
Pros:
- Excellent analytics depth with powerful competitive benchmarking.
- Broad suite that connects social media to commerce and customer care.
- Designed for large, multi-brand organizations with enterprise-grade features.
Cons:
- Pricing is not publicly listed, requiring a demo for information.
- May be overly complex for small to medium-sized businesses.
8. Buffer
Buffer is famous for its clean, user-friendly publishing experience, but its analytics capabilities make it a strong contender for individuals and small businesses. While it started as a simple scheduler, it has evolved to offer solid analytics that help users understand what content resonates with their audience without the complexity or cost of enterprise-level platforms. It's one of the best social media analytics tools for those who prioritize simplicity and efficiency.
The platform provides key metrics on post performance, audience demographics, and the best times to post, all presented in a visually intuitive dashboard. You can easily see which posts are driving engagement and track follower growth over time. While the free plan is limited, the paid tiers unlock more advanced reporting, making it easy to create and share custom reports.
Why It Makes the List
Buffer's strength is its accessibility. It offers a gentle learning curve and a generous free plan, making it perfect for freelancers or small teams just starting to formalize their social media strategy. Its focus on core metrics helps avoid data overload. For those who want powerful scheduling combined with straightforward analytics, Buffer is a top choice. It’s also a key player among the best social media scheduling apps, offering a great one-two punch for content management.
- Best for: Individuals, creators, and small businesses needing an affordable and easy-to-use tool for both scheduling and analytics.
- Standout Feature: The seamless integration of planning, scheduling, and analyzing content in one uncluttered interface.
- Pricing: A free plan is available. Paid plans start at $6/month per channel.
- Website: https://buffer.com
Pros:
- Extremely user-friendly and easy to get started with.
- Very affordable entry-level pricing and a generous free tier.
- Combines powerful scheduling with essential analytics.
Cons:
- Analytics are less in-depth compared to enterprise-focused suites.
- Lacks advanced features for competitive benchmarking.
9. Agorapulse
Agorapulse offers a clean, user-friendly social media management experience that simplifies everything from publishing to reporting. It’s known for its powerful unified inbox, but its analytics capabilities are equally impressive, making it one of the best social media analytics tools for agencies and mid-sized businesses looking for clarity and efficiency. The platform provides straightforward reports on audience growth, content performance, and community management, all within an intuitive dashboard.
One of its key differentiators is the integrated social ROI feature, which helps you connect social media activities directly to website traffic and conversions. This allows you to prove the value of your social efforts with concrete data. Agorapulse also excels at team performance metrics, enabling managers to track response times and activity levels for each team member, ensuring brand accountability.
Why It Makes the List
Agorapulse strikes a fantastic balance between robust features and ease of use, all backed by transparent pricing and stellar customer support. The ability to create custom, exportable branded reports is a huge win for agencies needing to share insights with clients. While some advanced features are reserved for higher-tier plans, the core offering provides immense value for teams focused on engagement and proving ROI.
- Best for: Agencies and mid-sized businesses needing strong engagement and reporting tools without a steep learning curve.
- Standout Feature: The Social ROI tracker provides clear, actionable data on how social media efforts translate into business results.
- Pricing: Starts at $49/month per user (billed annually). A 30-day free trial is available.
- Website: https://www.agorapulse.com
Pros:
- Excellent unified inbox and team collaboration features.
- Built-in social ROI tracking across all plans.
- Transparent pricing and highly-rated customer support.
Cons:
- Per-user pricing can add up for larger teams.
- Advanced features like social listening and high data volumes come at a premium.
10. Rival IQ
Rival IQ is a purpose-built competitive intelligence tool that shifts the focus from your own performance to how you stack up against the competition. It excels at delivering sharp, comparative social analytics and benchmarks, making it a go-to for agencies and brands obsessed with market positioning. It automatically tracks competitors and delivers landscape reports that highlight who's winning on engagement, which content resonates, and where the strategic opportunities lie.
This platform is one of the best social media analytics tools for anyone who needs to answer the question, "How are we really doing?" Its automated alerts and digestible reports cut through the noise, providing fast insights on metrics across Facebook, Instagram, Twitter, and LinkedIn. For those using Google’s ecosystem, the Data Studio connector on higher-tier plans is a major bonus for creating unified marketing dashboards.
Why It Makes the List
Rival IQ’s strength is its simplicity and focus. Instead of trying to be an all-in-one management suite, it zeroes in on providing best-in-class competitive benchmarking. The interface is clean, making it easy to quickly identify trends, top-performing content (yours and theirs), and audience growth comparisons without getting bogged down in unnecessary data points.
- Best for: Agencies, competitive analysts, and brands that prioritize market landscape reporting.
- Standout Feature: Automated landscape reports and competitor alerts that deliver key insights directly to your inbox.
- Pricing: Starts at $239/month. A 14-day free trial is available.
- Website: https://www.rivaliq.com
Pros:
- Excellent competitive benchmarking and analysis.
- Clean interface delivers fast, actionable insights.
- Flexible monthly or annual billing options.
Cons:
- Pricing scales based on the number of companies tracked.
- Can become expensive for analyzing large competitive landscapes.
11. G2
While not a tool itself, G2 is an indispensable resource for finding the right software. It's a massive software marketplace that provides detailed, user-reviewed comparisons of social media analytics tools. Think of it as your first stop for research, allowing you to create a shortlist based on authentic feedback from real-world users, which is why it's a crucial part of any tool-selection process.
G2's strength lies in its Grid reports and filterable comparisons. You can sort tools by user satisfaction, market presence, and specific features to see how they stack up against each other. The platform aggregates reviews, pricing snapshots, and detailed feature lists, saving you countless hours of manual research. It's one of the best ways to get an unbiased overview of the top social media analytics tools before committing to a free trial or demo.
Why It Makes the List
G2 helps you cut through the marketing noise by leveraging the collective experience of thousands of users. Instead of relying solely on a vendor's website, you get insights into a tool's actual performance, customer support quality, and ease of use. It’s a powerful validation step that ensures you’re choosing a platform that truly fits your needs, not just one with a great sales pitch.
- Best for: Marketers in the research phase looking for unbiased, user-driven comparisons to build a shortlist of tools.
- Standout Feature: The Grid reports provide a clear visual quadrant that ranks platforms based on user satisfaction and market presence, making it easy to spot industry leaders.
- Pricing: Free to use for research and comparisons.
- Website: https://www.g2.com/categories/social-analytics
Pros:
- Provides access to thousands of real user reviews and ratings.
- Excellent for comparing features and pricing side-by-side.
- Free to browse and use without creating an account.
Cons:
- Sponsored placements can sometimes influence which tools are most visible.
- User reviews can be subjective and may not reflect your specific use case.
12. Capterra
Capterra isn't a social media analytics tool itself but rather a comprehensive software directory where you can find and compare them. As a Gartner-owned platform, it serves as a crucial starting point for anyone overwhelmed by the sheer number of options available. It aggregates hundreds of tools, allowing you to filter them based on features, pricing models, and user ratings, making it a powerful resource for initial research.
The platform's strength lies in its user-generated reviews and side-by-side comparison feature. You can select a few promising tools and directly compare their functionality, pricing tiers, and what real users are saying about them. This meta-approach saves countless hours that would otherwise be spent visiting individual vendor websites, helping you create a shortlist of the best social media analytics tools for your specific needs before committing to demos or trials.
Why It Makes the List
Capterra democratizes the software selection process by providing transparent, crowd-sourced information. It's an indispensable first step for businesses of any size to navigate the crowded market. While you need to be mindful of sponsored listings, its curated lists and "Category Leaders" reports offer a vetted starting point to speed up your evaluation and discover tools you might have otherwise missed.
- Best for: Anyone in the initial research phase of selecting a social media analytics tool.
- Standout Feature: The side-by-side vendor comparison tool, which clearly outlines features, pricing, and user reviews for easy evaluation.
- Pricing: Free to use for research and comparison.
- Website: https://www.capterra.com/social-media-analytics-software
Pros:
- Extensive directory with broad coverage of available vendors.
- Powerful filtering options to narrow down choices by price and features.
- Relies on authentic user reviews to inform decisions.
Cons:
- Some listings are sponsored and may receive prominent placement.
- Pricing and feature details can occasionally be outdated, requiring verification on the vendor's site.
Top 12 Social Media Analytics Tools Comparison
| Tool | Core Features/Capabilities | User Experience & Quality ★ | Value & Pricing 💰 | Target Audience 👥 | Unique Selling Points ✨ |
|---|---|---|---|---|---|
| RedactAI 🏆 | Personalized AI-generated LinkedIn post drafts; live viral examples; scheduling & analytics | ★★★★☆ | Free start; subscription details hidden 💰 | Individual pros, agencies, content strategists 👥 | 100% personalized style; combats writer’s block; real-time insights ✨ |
| Sprout Social | Cross-network analytics; competitive benchmarking; scalable workflows | ★★★★☆ | Per-seat pricing, addons extra 💰 | SMB to enterprise teams 👥 | Deep consolidated analytics; enterprise grade ✨ |
| Hootsuite | Publishing, engagement, monitoring; best-time-post tips; AI assistant | ★★★★ | Tiered plans, pricing rises per user 💰 | Teams seeking all-in-one social hub 👥 | Mature ecosystem; AI assistance ✨ |
| Brandwatch | Social listening; influencer marketing; customizable dashboards | ★★★★☆ | High cost, quote-based 💰 | Large enterprises 👥 | Massive conversation coverage; deep AI insights ✨ |
| Talkwalker | Social listening across 150M+ sources; multilingual support | ★★★★ | Quote-based; annual contracts 💰 | Global brands; multi-region needs 👥 | Multi-source data coverage; tailored onboarding ✨ |
| Meltwater | Media/social analytics; managed services; global data | ★★★★ | High enterprise pricing 💰 | Large organizations 👥 | Unified PR & social analytics; managed services ✨ |
| Emplifi (Social Marketing Cloud) | Publishing, community, analytics; competitor comparisons | ★★★★ | Pricing on demo; enterprise focus 💰 | Enterprises needing commerce & care 👥 | Commerce integration; centralized dashboards ✨ |
| Buffer | Social publishing; AI assistant; analytics on paid plans | ★★★ | Affordable, simple channel pricing 💰 | Individuals & small teams 👥 | User-friendly; generous free tier ✨ |
| Agorapulse | Unified inbox; publishing; social ROI tracking; branded reports | ★★★★ | Transparent per-user pricing 💰 | Teams with need for collaboration 👥 | Exportable branded reports; social ROI ✨ |
| Rival IQ | Competitive benchmarking; cross-channel reporting | ★★★★ | Pricing scales with companies 💰 | Agencies & brands focused on competitors 👥 | Fast competitive insights; flexible billing ✨ |
| G2 | Software marketplace; tool comparisons & rankings | ★★★★ | Free | Buyers researching software 👥 | Real user reviews; direct vendor links ✨ |
| Capterra | Software directory; feature & pricing filters | ★★★ | Free | Early-stage tool researchers 👥 | Side-by-side vendor comparisons ✨ |
From Data to Decisions: Choosing Your Perfect Analytics Partner
Whew, that was a lot to take in! We've journeyed through a dozen of the best social media analytics tools on the market, from enterprise powerhouses like Brandwatch and Sprout Social to nimble solutions like Buffer and Agorapulse. It’s clear that there's no single "best" platform for everyone. The right choice is less about picking the top-ranked tool and more about finding the perfect partner for your specific mission.
The key takeaway? Your ideal tool aligns perfectly with your team size, budget, and most importantly, your strategic goals. A solo entrepreneur doesn't need the same firepower as a global marketing agency, and a data science team will prioritize different features than a community manager. The goal is to move beyond vanity metrics like likes and follows and into the realm of actionable intelligence.
How to Make Your Final Decision
Before you pull out the company credit card, take a step back and map out your path. Think of this as a final checklist to ensure you're making a smart investment, not just a quick purchase.
- Define Your "Must-Haves": What are your non-negotiables? Is it advanced sentiment analysis, competitive benchmarking, seamless reporting dashboards, or top-tier customer support? List your top three to five priorities.
- Run the Trials: Almost every tool on our list offers a free trial or a guided demo. Use them! Get your hands dirty, connect your actual social accounts, and see how intuitive the interface feels. This is your chance to see if the tool's workflow clicks with your team's style.
- Consider Your Ecosystem: How will this new platform fit with your existing marketing stack? Check for integrations with tools like Slack, Google Analytics, Salesforce, or your content management system. A tool that plays well with others will save you countless hours down the road.
- Scale for the Future: Think about where your business will be in one or two years. Will the tool you choose today still meet your needs then? Look for platforms that offer scalable plans so you're not forced into a costly migration later.
Ultimately, the best social media analytics tools transform numbers into a compelling story about your brand, your audience, and your competition. Whether you’re a LinkedIn creator leveraging a specialized tool like RedactAI for hyper-personalized insights or a large team using Meltwater for global media monitoring, your goal is the same: to make smarter, data-driven decisions. For a wider perspective and additional recommendations, explore these other top social media analytics tools for 2025 to round out your research.
Don't just collect data; put it to work. Choose the partner that empowers you to not only listen to the conversation but to confidently lead it.
Ready to turn your LinkedIn analytics into powerful, personalized content? RedactAI analyzes your data to generate unique post ideas and content that resonates with your specific audience. Stop guessing and start creating with insights-driven content by trying RedactAI today.
